Marketing Plan for ServiKali - Start up business Thesis

Marketing Plan for ServiKali - Start up business - Thesis Example This unique service shall target people who are settled abroad from Columbia and want to send money back home for various purposes. The stratus is that section of people who have their relative and friends settled abroad and stay in distant locations of Columbia. These people also do not have access to the internet or banking services. The paper carries out secondary research analysis for the purpose of this survey. The product and the company are relatively new (Weiner, 2000). Other companies in the business of international money transfer only provide for transfer and delivery of money. ServiKali aims to deliver services instead of money and put the business into a service perspective and give a new niche to its people. The paper makes use of journals, web and books for the purpose of carrying out this research activity. The total size of the market is difficult to estimate but it shall encompass anybody who is in need of foreign remittance and some service associated with this money received. The total population of Columbia is 47.1 million people and the users of this service are spread out but mostly the older generation and those who are distantly located (Tradingeconomics. 2014). It is estimated that about 70% of the country’s population lives on 7% of the land area of Columbia (Tradingeconomics. 2014). The service provided by ServiKali is meant for the 30% distant and rurally located people (Tradingeconomics. 2014). The demand for money transfers is still untapped and stores a huge potential because the market for international money transfers has been restricted with banks alone. New media for international monetary transactions is expected to have a higher demand. The company has an established brand name and consumer acceptance in US. It has to invest largely in marketing efforts to create its brand recognition in Columbia. Also,

Childhood Obesity in America Essay Example for Free

Childhood Obesity in America Essay Ahhh there is nothing better than waking up at noon to the smell of some freshly cooked bacon and a heaping pile of blueberry pancakes. Mom makes them fresh every weekend morning. Usually the bacon and pancakes don’t quite do the trick so the pantry is raided next. At the top of the pantry next to the family size bag of Doritos, which will most likely be consumed later in the night, lays the hardest decision that will have to be made all day long. Which one of these sugary cereals shall be devoured this morning and fill up the rest of this already overstuffed belly? Reese’s Puffs, Lucky Charms, Fruit Loops, Fruity Pebbles, Cocoa Puffs or the tasteless Raisin Bran that Mom and Dad prefer. You can definitely count out the Raisin Bran. Cocoa Puffs it is. After grabbing the largest bowl that could be found in the house, the Cocoa Puffs are smothered in chocolate syrup to make the already chocolate milk even more chocolaty and delicious. After every last puff goes down the hatch it is time to chug the extra chocolaty milk right from the bowl. Now that the belly is completely stuffed it is time for a nap. A nap is necessary after a long night of online gaming on the brand new Xbox 360 that mom bought last week. The other players don’t stand a chance after a week non-stop gaming with a few breaks here and there for the much needed meals and bathroom breaks. After the well- deserved napping session it is back to the big screen. Only this time it is not to play video games because the carpel tunnel is acting up in the left hand again. This time it is to watch the Diners, Drive-ins, and Dives marathon on the Food Network. You just can’t get enough of the food network. But all this talk about food is making the stomach rumble and it is time for lunch. Mom promised that she will take us to the McDonalds that is right down the street if the chores were done. Little brothers are great. After slipping him a whole two dollars, the chores are done in no time and a McDonald’s double quarter pounder with extra cheese is all that is on the brain. The clerk at the counter asked, â€Å"Would you like to Supersize that sir?† After thinking for a  second about the giant container of fries and the bucket of coke the answer was easy, â€Å"Yes, Ma’am!† But why stop there? It is March and all those commercials about the new Shamrock Shake make it nearly unbearable. After a delicious lunch the only thing on the mind on this beautiful Saturday afternoon is getting back to that big screen TV and playing the brand new Call of Duty game. While all the other kids are outside running around pretending to shoot each other, the real action is inside this intense videogame. After an exhausting night, it is time to go to bed with plans for tomorrows day on the mind. Obesity is one of the leading preventable causes of death in the Un ited States. The article, â€Å"Obesity in America: What’s Leading the Epidemic?† states that nearly one thousand people are killed each day from obesity. Obesity is measured by BMI or Body Mass Index. This measures how much body fat someone has based on their height and how much they weigh. The author, Harvard Men’s Health Watch states that a BMI of twenty five or more qualifies as overweight and a BMI of thirty or more qualifies as obese. About 63% of Americans are considered overweight and about 31% are considered to be obese (Harvard Men’s Health Watch 2012). These numbers are strikingly large. This article only focuses on the adults that are obese in the United States and doesn’t focus much on the children. The children are what America should really be focused on because some day they will make up majority of the population. The most obese child in the world is Jessica Guade who is seven years old and weighs four hundred and eighty two pounds. That is heavier than a majority of people in the entire world. Every single day she drinks ten thousand calories in Coca-Cola and consumes fifteen hamburgers. She can’t even walk and gets around by rolling. How can a parent do this to their child? Are they afraid to say no or do they just not care about their child’s health? This is what the American life is doing to children. These numbers will continue to go up and we will see more children like Jessica if nothing is done about this epidemic. American life is changing and people are adapting to new culture which is making them focus less on their weight and appearance. The main factors that contribute to the obesity outburst are the lack of exercise, watching way too much television, and eating too many foods that are high in calories and fat. With the changes in television and advertising on television, Americans crave things that they see on TV. When you are watching TV you will see countless fast food advertisements where they make the food look so delicious and look like it was prepared in a five star restaurant. This is just one of the many tricks that advertisers use in order to get people to buy their products. The sad part is that most of the time it works. Americans see all of these advertisements on TV and all they want to do is go out and buy it. These days children are watching so much television rather than playing outside. Young children are the main target for some advertisers like McDonalds and Burger King. In all of their commercials they show images of children eating their food and it makes children want to go and get it. Not only are there a lot of commercials about fast foods, but there are commercials about snacks and drinks as well. According to M. Mello in their article, â€Å"Federal Trade Commiss ion Regulation of Food Advertising to Children: Possibilities for a Reinvigorated Role†, a majority of the food and drink advertisements on television are advertising things that are unhealthy for the human body to consume (Mello 2010). The amount of these advertisements is ridiculous and according to this article the FDA has had to start cutting the airing of a lot of them. Not only are the advertisements on TV a problem, but the amount of television that children watch is an even bigger one. These days’ kids would rather stay inside and watch TV and play video games rather than going outside and playing sports like the past generations. The video games of this generation have made it possible for children to virtually play any sport that they want instead of going outside and physically breaking a sweat and playing them. Television has made Americans so much lazier than they used to be. People don’t get out of the house nearly as much as they used too. Instead of going out to the ballpark and watching baseball games, they just go out and buy big screen televisions and sit on their butts and watch them. Children look up to their parents and will adapt these kinds of habits from them. This is a huge reason why children are becoming so obese in America. The amount of television that kids watch and how many video games they play has a direct correlation to the lack of exercise in America these days. To children, a videogame or cartoon show is much more appealing than running around outside and exercising. Also, the developing culture of America as a whole has added to the lack of exercise in Americans.  Technology has simplified nearly every aspect of human life. Rather than walking everywhere like our ancestors did, everyone drives, or takes the bus, or does anything that keeps them from using up their energy and breaking a sweat. As the parents of children are doing this, their children adapt to that lifestyle and in turn they end up doing the same thing and start to live the way that their parents live. In the old days you would see people walking all over the streets, but now that there are automobiles the streets are just lined with traffic. As cities are bec oming more civilized and advanced, there are less and less places for people to work out, and for kids to run around and play outside. In the article, â€Å"Contributions of Built Environment to Childhood Obesity† by, T. Rahman, R.A. Cushing, and R.J. Jackson, it states that the neighborhood the child lives in has a huge impact on their health. For example, if there are bike paths and places to play outside and run around, the child will be more physically active, but if these things aren’t in place, then the child is more prone to stay inside and watch television and gain weight as a result of that (Cushing 2011). While watching television they don’t have to get up to do anything anymore. Remote controls have changed the world. You can change the channel on the television, turn on and off the lights, and answer the phone right from your chair without getting up to do anything. The only thing that people have to get up to do is go and get more food from the fridge. Less and less children are becoming involved in athletics and exercise. Going outside and running around is much less appealing to children then it used to be. Lack of exercise is a huge contributing factor to obesity and children and something needs to be done about it. Fast food is so easy, quick, and convenient. Most Americans live a lifestyle th at is always on the move and always busy. It is very easy for them to turn to fast food and grab a quick meal before they go to work. Not only is it fast and easy, but there are so many fast food restaurants in the United States. In 1970 McDonalds operated close to one thousand establishments; in 2002 nearly thirty-five thousand restaurants were being operated. An estimated two thousand new McDonalds are opened each year. That is the road that most Americans choose rather than trying to sit down and eat a home cooked meal. That goes along with the laziness of Americans. In this article from CBS news â€Å"Fast Food linked to Child Obesity†, it states that â€Å"Every day, nearly one-third of U.S. children  aged 4 to 19 eat fast food, which likely packs on about six extra pounds per child per year and increases the risk of obesity† (CBSNEWS 2010). Fast food is so much faster and easier than going to the grocery store and getting all the ingredients needed to cook a nice healthy meal for your family. Instead most parents resort to the greasy, salty, and fatty foods that fast food establishments have to offer. According to J.Hariss’s article â€Å"Television Viewing and Unhealthy Diet: Implications for Children and Media Interventions†, â€Å"Humans possess an innate preference for sweet, high-fat, and salty foods, and a reluctance to try unfamiliar foods† (Hariss 2011).Although some fast food restaurants offer substitutions like how McDonalds offers apples instead of French fries, most people do not choose these substitutions. People are more concerned about taste then health and to them, greasy salty foods taste better than apples. The only time that children would choose to eat the healthier choice is when their parents are with them. According to M. Stutts in their article, â€Å" Nutrition Information and Childrens Fast Food Menu Choices†, when children go into fast food restaurants alone, they will choose to eat whatever they want regardless of the fat content. When their parents went with them they influenced them to choose the healthier items on the menu (Stutts 2009). The problem with the items on the fast food menus is that they are full of calories. The recommended calorie intake for a thirteen year old child that weighs ninety pounds is about thirteen hundred calories each day. A McDonlad’s cheeseburger happy meal with a low fat milk as a drink has approximately seven hundred calories. That is half of the amount of calories that is needed in one day. On top of that most children th ese days aren’t exercising at all and all of those calories turn straight into fat. Fast food in general is so unhealthy for your body and if it was cut out completely, the number of obese children would be reduced dramatically. There are so many factors that play into why children are becoming so obese, but eating too many foods that are high in calories and fat is the number one reason why they are so obese. Most people in the world worry about the way they look when they look in the mirror. They will do anything to make themselves â€Å"look skinnier† and make themselves look more attractive. Nobody every worries about what is going on inside of their body. Most Americans do not realize that being overweight or obese can have some serious negative health effects  on the body. There are so many aspects of life that are affected by obesity. Your metabolism, health of your muscles, bones, organs, and other parts of your body can be greatly affected when you are at an unhealthy weight. In the article â€Å"Obesity in America: Large Portions, Large Proportions,† the author talks about some of the health risks that are involved with obesity. Some of the health risks are coronary artery disease, heart attacks, high blood pressure, strokes, diabetes, many forms of cancer, osteoarthritis, fatty liver, and depression (Large Portions, Large Proportions 2006). Obesity can ultimately lead to a shorter life span from the health risks. It is obvious from this article that there are some major health risks from obesity that can affect your body in a very negative way. It is important that people take care of their bodies so that they can live happy and healthy lifestyles. A huge part of the childhood obesity problem is that the children have no idea what they are doing to their bodies by not exercising and having unhealthy diets. The author of this paper had the opportunity to educate children on the proper nutrition and recommended hours of exercise daily through a service learning project that was completed with the help of a middle school from their hometown. Service learning is defined as â€Å"a method of teaching and learning that integrates meaningful community service with instruction and reflection to enrich the learning experience, teach civic responsibility, and strengthen communities† (What is Service-Learning, 2008). The author was given the chance to strengthen the community and inform young children about the dangers of obesity. The author did so by creating an informative brochure that the principle of Rosa Parks Middle School Dr. Donna Redmond Jones enjoyed and agreed to hand out to students around the school. The brochures were also made available in the health room where students can just come in and pick one up. In completing the service learning project, the author was able to gain a lot of knowledge on obesity, more importantly the health risks and ways to prevent them. The author also gained the fulfillment that he had informed young students about these risks and was able to benefit the community. The service project was ultimately successful because the author was able to re-teach the knowledge that he had gained from research to the children that the research was about. The information that has been provided in this paper demonstrates how a lack of exercise, watching too much television, and eating too many foods high in calories and fat, has lead to the obesity epidemic that is in America today. The number of obese children in American is an absurd number. Children in America these days don’t worry about their image and their weight as much as they used to. All they are worried about is what TV show they are going to watch next, what video game they are going to play, and what type of fast food they are going to eat today. The idea of going outside and exercising never crosses their mind. If parents gave their children a little motivation to get involved in sports and exercising, the number of obese children in America would decrease substantially. Parents don’t motivate their kids because they are doing the same exact thing as them. Not only are there a lot of obese children in America, but there are an incredible amount of obese adu lts as well. Children are prone to learn from what their parents do and inherit the bad habits that they have. So therefor if a parent is eating fatty foods and sitting around watching TV all day, their children will do the same thing. There are so many health risks that can come from obesity that you would think people would be more worried about it. Do people not pay attention to the warnings and health risks? Do they not really care about the way they look and the negative effects that it can have on the body? The prevalence of technology in America has changed the world greatly. It has made things so much easier, but in turn it has made Americans so much lazier. Everything can be done from a seat on the couch without having to get up at all. Watching too much television, lack of exercise, and eating too many foods that are high in calories and fat are the three biggest factors that play into the amount of obese children these days, but there are a ton of factors that play into why Americans are so overweight. Something needs to be done about this epidemic before we see more serious side effects from obesity. References La Merrill, M., Birnbaum, L. S. (2011). Childhood Obesity and Environmental Chemicals. Mount Sinai Journal Of Medicine, 78(1), 22-48. doi:10.1002/msj.20229 Anzman, S. L., Rollins, B. Y., Birch, L. L. (2010). Parental influence on childrens early eating environments and obesity risk: implications for prevention. International Journal Of Obesity, 34(7), 1116-1124. doi:10.1038/ijo.2010.43 Harris, J. L., Bargh, J. A. (2009). Television Viewing and Unhealthy Diet: Implications for Children and Media Interventions. Health Communication, 24(7), 660-673. doi:10.1080/10410230903242267 Rahman, T., Cushing, R. A., Jackson, R. J. (2011). Contributions of Built Environment to Childhood Obesity. Mount Sinai Journal Of Medicine, 78(1), 49-57. doi:10.1002/msj.20235 Stutts, M., Zank, G. M., Smith, K. H., Williams, S. A. (2011). Nutrition Information and Childrens Fast Food Menu Choices. Journal Of Consumer Affairs, 45(1), 52-86. doi:10.1111/j.1745-6606.2010.01192.x Mello, M. M. (2010). Federal Trade Commission Regulation of Food Advertising to Children: Possibilities for a Reinvigorated Role. Journal Of Health Politics, Policy Law, 35(2), 227- 276. doi:10.1215/03616878-2009-051 Obesity in America: Whats driving the epidemic?. (2012). Harvard Mens Health Watch, 16(7), 5-7. Anderson, S. E., Whitaker, R. C. (2010). Household Routines and Obesity in US Preschool-Aged Children. Pediatrics, 125(3), 420-428. doi:10.1542/peds.2009-0417 Obesity in America: large portions, large proportions. (2006). Harvard Mens Health Watch, 10(6), 1-5. Fast Food Linked to Child Obesity. (2009) The Associated Press. CBS News.

One Flew Over The Cuckoos Nest :: book review, mental illness

Randall Patrick McMurphy is introduced by asking, "Do I look like a sane man?" Surprisingly enough, the answer was yes; in fact, McMurphy's sanity takes the ward by storm. None of the patients have met anyone like him. The other patients seem timid and quiet, yet McMurphy is cocky, loud, and confident. He doesn't seem to belong in the hospital at all. Everything about McMurphy marked a sane, logical, and capable man. You could tell that he was a hard working man, and even Dr. Spivey suspected a misdiagnosis, but nevertheless McMurphy was in for an experience of a lifetime. Nurse Ratched and her new patient, McMurphy, are in every way opposed to each other, she demanding control, he basking in freedom and independence. Inevitably, as the Nurse asserts her power, McMurphy rebels against it in both intentional and unintentional ways. Nurse Ratched had defeated past troublemakers with electro-shock therapy, or with lobotomies, the latter an operation that makes patients docile members of society at the expense of their individuality. McMurphy was asking for more and more freedom and awakening the other patients to things they have been missing. Nurse Ratched was intent on quelling this disturbance before it became a major issue. The climax is building when McMurphy comes back from electro-shock therapy and the rest of the ward is planning his escape. The two prostitutes Sandy and Candy arrive in the ward, and there is a wild party. This is where everything turns to chaos. McMurphy attacks Nurse Ratched, but he is immediately restrained and will never know of the hope he gave Chief. Chief believed that McMurphy made him â€Å"big† enough to finally lift the control panel that he throws through a window to escape. The resolution was fitting to the events of the novel, but it came rather quickly. It seemed as though there was the party, Billy Bibbit committed suicide, and McMurphy was lobotomized in just a few pages.

Rape- How Can We Change :: essays research papers

Rape– How Can We Change? Although the country has seen crime rates plummet in recent years, rape continues to be a major concern in America. According to Annette Fuentes’ article, "Crime Rates Are Down... But What About Rape?" in Ms. magazine, "an estimated fifteen percent of women are raped or molested at some point in their lives" (22). While big cities such as Boston, Dallas, Detroit, Houston, Los Angeles, and New York have seen the rates of violent crimes such as murder, robbery, and aggravated assault plummet, rape has not been so fortunate. In most of these cities, reported cases of rape have declined by only a few percentage points, whereas in some of these cities, reported cases of rape have actually increased. Rape is an epidemic that is slowly plaguing our entire nation, and unless some drastic action is taken immediately, this epidemic may never be cured. If we are truly interested in having our nation cleansed of this disease, we must begin by removing from our minds the notion that rape occurs only among the poor. When asked to comment on the brutality of rape, Roger Crafts, the Dean of "Student Affairs" at Brandeis University said: "I do not think that we have a significant problem here because we have a sophisticated and intelligent group of students" (Sweet 93). Dean Crafts went on to mention that "vandalism and physical harm are more likely to occur with lower educational levels" (93). Mr. Crafts’ feelings on the subject of rape concur with those of "middle class America." Most of us feel that rape occurs only in the lower socioeconomic classes of America and not amongst those with higher educational backgrounds. Contrary to most of our beliefs, rape exists in the upper and middle classes as well, but in most cases goes unreported due to a various number of reasons. Fortunately, in recent years, the occurrences of violent rapes (those that are committed by unidentified men who forcibly attack women and then proceed to rape them) are slowly decreasing. Unfortunately, "date rapes," which were virtually unknown a generation ago, have now become commonplace. Unlike, violent rapes, a date rape is committed by someone who is known to the victim. In these types of situations, the rapist can sometimes be even the victim’s best friend. A "date rape" can leave emotional scars much deeper than those that are left from a violent rape because the prior is committed by someone whom the victim has an attachment to.

Mission Statement of Nokia Essay

Nokia Corporation defines its mission to connect people through mobile phone technology and quotes its mission statement as follows; â€Å"Our strategic intent is to build great mobile products our job is to enable billions of people everywhere to get connected.† Operations Management Mission of Nokia: Nokia Goals and objectives in the market are as follows: To build great mobile products. To help people feel near to what matters to them. To enable billions of people to get more of life’s opportunities through mobiles. To capture volume and value growth to connect the next billion people to the Internet in developing growth markets. OM Department Mission of Nokia: Product design: Nokia cares about developing products that meet specific need of its customers. Thus for example, all the products of Business Solution mode are tailored to the requirement of specific entrepreneur seeking the  optimal solution for him. While in mobile phone section, the lifestyle of the target group is also analyzed. Quality Management: As the customer is the driving force in Nokia, so managing the quality is started with familiar with customer requirements and then processes are continuously improved according to the feedback received from the customers. Process Design: Nokia has design the capacity to ensure meeting all the demand (capacity built in view of demand supports the credibility of Nokia). Location: As a global company, Nokia operates in over 130 countries with the headquartered in Espoo in Finland, in the origins of Nokia. To create cutting edge technologies, it carries out researches in technologically advanced countries. Moreover, according to its diversity and location policy, Nokia wants to cooperate with companies form different locations as gaining new markets is one of the company’s goals. Layout Design: Nokia as an international company also uses global manufacturing network that gives them the ability to respond quickly to changes in demand and technology. They have suppliers in all parts of the world so that they can easily introduce changes to their processes and the utilization of resources is optimal. Human Resources: One of the Nokia strength is the employees. That’s why it aims to create them the best working environment and growth opportunities. It conducts several programs to encourage them to submit their own ideas and contribute to the company’s growth such as  ´Listening to You ´ annual survey or conducted by intranet â€Å"Ask HR† that gives a quick and openly published response for all queries. Supply Chain Management: Nokia’s supply chain includes direct sourcing (material supply for Nokia products, such as components, parts, packaging, contract manufacturing, software development, and research and development) and indirect sourcing (office equipment, services etc.) Inventory: Thanks to joint ventures and close cooperation with their supplier, Nokia can optimize their inventory levels. The suppliers as Nokia partners also participate in product development process, what helps better assess the needs of the future production. Efficient management of the inventory is also supported by the diversification of the location of suppliers. Moreover Nokia builds its inventory in view of demand, minimum levels of the inventory has to be maintained. Scheduling: Average life cycle of a mobile phone is about 2 years and during one year many new models are introduced. That’s why production of one line of products is done simultaneously with the research and design process of new products. Scheduling and taking measures in anticipation of new ventures is in this case a critical issue. Maintenance: Providing training and development for their employees is one of the Nokia’s promises. They pay much attention to be in touch with all new technologies and maintained the high level of well trained staff.

How does Shakespeare display Hamlets limitations as a conventional revenger Essays

How does Shakespeare display Hamlets limitations as a conventional revenger Essays How does Shakespeare display Hamlets limitations as a conventional revenger Essay How does Shakespeare display Hamlets limitations as a conventional revenger Essay the son of a dear father murdered , Prompted to my revenge by heaven and hell, Must, like a whore, unpack my heart with words. The simile here refers to Hamlets general lack of action, but is ironic in that he is talking at length about the fact that he talks too much. There is clearly an element of self loathing in this quotation and the frustration shown here might give some reason for Hamlets suicidal tendencies. This is another aspect of the play that modern audiences could relate to, as even though Hamlets reasons for not committing suicide would be more relevant to an Elizabethan audience, the contemplation of suicide is definitely a current issue. According to a survey, almost half of all people under twenty one have considered suicide at some point. One major limitation of Hamlet as a revenger is his mistrust of the messenger, his fathers ghost. His initial reaction upon their first encounter is one of fear. Angels and ministers of grace defend us! This feeling persists for a major part of the play. Hamlets mistrust represents a crucial part of Hamlets character, his analytical mind. He refuses to take what he sees at face value . This causes deep suspicion in several situations which comes to the fore in a confrontation with Rosencrantz and Guildenstern Why, look how unworthy a thing you make of me! You would play upon me; you would seem to know my stops. Hamlets state of mind has led him to doubt his friends (with good reason). His fear of being taken advantage of is effectively represented by the metaphor of being played like a musical instrument. Hamlets deliberation and instinctive mistrust again strongly contrasts with the mind of a traditional revenger. They possess a mind of action, not of careful thought and consideration. When we compare Hamlets uncertainty over the provenance of the ghost to Laertes reaction to his fathers death, Laertes is clearly far more decisive. Hamlets mind is far more academic than that of a typical revenge hero. His ability to analyse leads to careful consideration of all actions. However, this intense analysis often prevents Hamlet from carrying out a productive course of action, he loses the power of action in the energy of resolve. A good example of this is when he comes upon Claudius at prayer Now might I do it pat, now he is praying; And now Ill dot and so he goes to heaven ; And so I am revenged that would be scanned. Hamlet clearly states here that he must consider his actions, and eventually decides not to kill him at that point, but instead to wait until, when he is drunk asleep or in his rage. The irony comes when Claudius reveals that he could not pray, saying my words fly up, my thoughts remain below. This makes a mockery of Hamlets careful deliberation and shows that a conventional revenger would have been more suitable for this task. A major cause for Hamlets seclusion at the beginning of the play is the emotional trauma he had suffered due to his mothers remarriage. His constant references throughout the play show his obsession. Horatio: My lord, I came to see your fathers funeral. Hamlet : I pray thee, do not mock me, fellow-student; I think it was to see my mothers wedding. He is clearly bitter and makes no attempts to conceal his view of the situation. As a result of his sense of betrayal, Hamlet feels a shadow has been cast over the moral purity of the entire world. How weary, stale, flat and unprofitable Seem to me all the uses of this world! Fie on t! O, fie! Tis an unweeded garden That grows to seed; things rank and gross in nature Possess it merely. This constant analysis of moral values clearly limits his effectiveness as a conventional revenger. As a revenger he must be able to put morals to one side as he completes his task. Laertes apparently does this with ease, as is shown by his determination to have revenge, To cut his throat i the church. Nearing the end of the play, Hamlet is fatalistic. This lack of fear of his own death causes him to shed the constant suspicion that burdened him earlier in the play. If it be now, tis not to come; if it be not to come; it will be now; if it be not now, yet it will come He suspects no foul play, when previously it would have been uppermost in his thoughts. It is here then, at the end of the play, that he finally accepts his role as a revenger. I believe that Hamlet is a far more realistic portrayal of a revenger than typical revenge heroes. The confusion and distrust he feels towards the ghost is a rational reaction. It is much more easy to sympathise with the obviously fallible Hamlet than the self-righteous heroes of old revenge tragedies. As a modern reader, I feel that I can identify with his individualist stance. Hamlet cannot be shaped by conventional form and expectations.

Mgt 521 Essays

Motorola Mobility/Mgt 521 Essays Motorola Mobility/Mgt 521 Essay Motorola Mobility/Mgt 521 Essay Business Analysis Part I – Motorola Mobility MGT/521 University of Phoenix Business Analysis Part I – Motorola Mobility Deciding whether or not to invest in Motorola Mobility Holdings Inc. (MMI) requires critical and creative thinking. Research provides a greater understanding of business trending in order for stakeholders to make educated decisions regarding personal and business investments. The following passages present part one of a three-part business plan designed to aid the author, a mutual fund manager, in making a fundamental investment decision. A SWOT analysis of Motorola Mobility Holdings Inc. proposes pertinent details, encompassing internal and external stakeholders needs, and further providing a scope of investor needs and how they are met by MMI. SWOT Analysis SWOT Analysis is a useful technique for understanding your Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face (Mind Tools Ltd, 2011, SWOT Analysis, para. 1). The subsequent paragraphs represent a snapshot of Motorola Mobility from an internal and external perspective. Strengths Operational efficiency. Resourceful manufacturing is an integral component of an efficient operation. Motorola (2011) stated, From the warehouse floor to product delivery, mobility solutions provide access to information in real time and help automate operations, ultimately creating a seamless, error-proof work environment (Motorola, 2011, Manufacturing, para. 1). MMI will have no debt at spinoff. According to Brand (2011), the disjointing of Motorolas corporate business divisions, Motorola Mobility and Motorola Solutions, means zero debt for MMI upon development. Therefore, the newly defined entity is more easily leveraged and less inclined to accrue disadvantageous debts. A pioneer of cell phones. – Motorola is a leader in the market for cell phone technologies and has forged a direct path to success. â€Å"Motorola is one of the pioneers of mobile phones, and along with Nokia and Ericsson it has one of the biggest and most profitable phone patent portfolios in the world. (Barak, 2011, Devices, para. 8). Innovative Products. Motorola Mobility has two of the most scientific smartphone products on the market. A Middle East news portal, Al Bawaba (2011), proposes one leading innovative Motorola product is highly regarded in Middle East and Africa: Motorola ATRIX  is the world’s most powerful smartphone with a dual-core processor that is the fastest yet offered in a mobile phone and is designed to essentially become a user’s primary digital hub to create, edit and interact with documents, media and content. (para. 7) Weaknesses Weak profitability. Motorola Mobility Holdings Inc. , spun off in January from Motorola Inc. declined in New York trading after the Droid smartphone maker forecast profit for this quarter and full year that trailed analysts’ estimates (Miller, 2011, News, para. 1). While the current financial forecast is stunted, long-term focus on profitability is the key. Poor Customer Service ratings. Customer satisfaction is a dynamic component of any business whether the business is corporate, entrepreneurial, or nonprofit. According to Customer Service Sc oreboard (2011), an online review and rating system, Motorola Customer Service rates a disappointing score of 36. 33 out of a possible 200. Lag in LTE technologies (4G products). Motorola Mobility is slacking in the production of LTE technologies, causing a decrease in the companys market shares. MMI is currently working toward the manufacturing of patented silicon for the 4G products in the lineup. However, according to Woyke (2011), the competitors are taking the lead in the LTE market. Opportunities Google to acquire Motorola. The acquisition of Motorola Mobility, a dedicated Android partner, will enable Google to supercharge the Android ecosystem and will enhance competition in mobile computing (Google, 2011, Investor Relations, para. ). Merging two well-established entities which complement one another will prove to enhance an already-flourishing group of technologies at the core of the mobile industry. Strong demand for Android. A  recent report from Nielsen  showed that Android controlled 39% of the domestic smartphone market, with Apple’s iOS controlling 28% (Meyer, 2011, Devices, para. 4). The statist ics are favorable for MMIs existing innovations and are suspected to increase with the sales of the upcoming lineup. Expanding smartphone lineup. Atrix, Droid X2, Droid Bionic, Droid 2 Global, and Photon 4G are five Android-based smartphones Motorola has in the lineup with the potential to compliment the Googles acquisition of Motorola Mobility (International Business Times, 2011, para. 2-8 ). With the current demand for the Android platform and technologies in the mobile arena, the five forthcoming Motorola smartphones are expected to stir up the competitive market. Threats Competitive Pressure. According to a current Yahoo Finance posting of a Dow and Nasdaq report, Motorola Mobilitys primary competitors are Apple, Cisco Systems, and Nokia (Yahoo! Finance, 2011). As the demand for even more enhanced technologies become greater, Motorola Mobility will also find a need to stay ahead of not only the existing competitors, but competitors in the making. Pending US litigation. Motorola is in a longstanding power struggle against several top companies in the mobile technology and electronics industry. Google acquired three pending US litigations along with the acquisition of MMI. According to United States leading patent law blog Patently-O (2011), Google also acquired awaiting lawsuits with TiVo, Microsoft, and Apple regarding patent infringements. Investment Decision The decision to invest in Motorola Mobility is not an easy assessment to make. However, as a mutual fund manager, the educated decision is based on the information gained from the SWOT analysis conducted. Internally, MMI is strong with above-average manufacturing efficiencies. Additionally, the quality of smartphones made by Motorola significantly compliments Googles existing Android platforms. Externally, with Googles acquisition of MMI, the business decision to invest in Motorola Mobility is a secure long-term decision accompanied with only a few risks. Internal and External Stakeholders and Needs Motorola Mobility is a spinoff company which separated from Motorola and then merged with Google. Internal stakeholders include both Motorola and Google along with the employees, shareholders, manufacturers, customers, suppliers, traveling consumers and home consumers of the innovative mobile technologies. External stakeholders of MMI include device manufacturers, service providers, social media, marketers, advertisers and application developers. Every stakeholder has a need which, ideally, must be met by the coupled organization. MMIs internal stakeholders need increased sales, economical supplies, and efficient processes. However, external stakeholders seek efficient and effective platforms and software in order to make use of the mobile technologies supplied. Need Fulfillment and Implications At the present time, Motorola Mobility is deficient in profitability, but is excelling with product manufacturing efficiencies and processes. Profitability can be expected to increase over time as the merge with Google stabilizes and leverages the overall company portfolio. Furthermore, the sales can be expected to increase with the introduction of Motorola LTE products once the company establishes and patents the unique silicon currently in the works. Finally, the existing Android-based platforms Google has already patented are complimentary to Motorola Mobilitys offered products and also the devices in the lineup to be launched. On the other hand, one of MMIs chief focal points should include a goal of improving the quality of service provided to the consumers. Increased orientation time and interactive training would provide more involved and knowledgeable employees. Conclusion Motorola Mobility Holdings is currently struggling with profits, customer service standards, and competition; however, the judgment to invest in the newly-acquired company is sound regardless of the existing risks. As shown in the provided SWOT analysis, MMI has several favorable factors in the immediate mobile technology market. With MMIs historical cell phone quality, current and future innovations, lack of current debt, recent merge with the prominent Google Company, and ever-growing demand for mobile technology, the decision to invest stands firm. After all, between Motorola nd Google, even the companys minor flaws and external pressures are presently under control and projected to stay that way. References Al Bawaba. (2011, February 6). Motorola to showcase most powerful innovative mobile devices. Retrieved from albawaba. com Barak, S. (2011, August 15). Googles bid for Motorola Mobility a play for patents only? Retrieved from http://siliconvalley. rcrwireless. com Brand, C. (2011, January 11). Motorola Doubles Down on Cell Phones with Mobility Unit Spin-Off, But Should Investors Tread Carefully? Retrieved from peridotcapitalist. om Customer Service Scoreboard. (2011, September 5). Motorola Customer Service. Retrieved from customerservicescoreboard. com Google. (2011, August 15). Google Investor Relations. Retrieved from http://investor. google. com International Business Times. (2011, September 2). Top 5 Android-based Motorola Smartphones That Could Compliment Google-Motorola Deal. Retrieved from ibtimes. com Meyer, D. (2011, August 15). RCR Wireless. Retrieved from http://siliconvalley. rcrwireless. com Miller, H. (2011, July 29). Motorola Mobility Drops as Profit Forecast Trails Estimates. Retrieved from businessweek. com Mind Tools Ltd. (2011). SWOT Analysis. Retrieved from mindtools. com/pages/article/newTMC_05. htm Motorola. (2011). Manufacturing. Retrieved from motorola. com Patently-O. (2011, August 15). Googles Purchase of Motorola Mobility. Retrieved from patentlyo. com Woyke, E. (2011, July 15). Motorola Seeks To Shore Up Weakness In LTE Devices. Retrieved from forbes. com Yahoo! Finance. (2011, September 2). Motorola Mobility Holdings, Inc. (MMI). Retrieved from http://finance. yahoo. com